Marketing and campaign materials for use in promoting the library and advocating for your service.



#AMillionDecisions is an ongoing joint initiative from Health Education England (HEE) and The Chartered Institute of Library and Information Professionals (CILIP).

The NHS in England interacts with one million patients every 17 hours, making decisions with them and on their behalf.

These decisions have a profound and lasting impact on people’s lives, influencing both the quality of healthcare and the cost of services.

“Evidence does not speak for itself but needs to be mobilised at the right time, and through the right people, to make a difference in decision making.”

National Institute for Health research, 2013

The #AMillionDecisions initiative calls for all decisions on health care  to be  evidence-based and for all healthcare organisations to ensure that their workforce can use knowledge services and draw upon the expertise of library and knowledge specialists, to meet their statutory obligations to

“Promote research and innovation and the use of research evidence in decision making.”

The Health and Social Care Act 2012


#AMillionDecisions aims to:

  • demonstrate and promote the skills, role and positive impact of health librarians and knowledge specialists in supporting health priorities
  • work with influential champions  ensure, that, as a matter of practice, all healthcare organisations harness the expertise of health librarians and knowledge specialists to inform evidence-based policy and patient care
  • create advocacy materials which can be used by all

Visit the CILIP website to find out more and support the campaign #AMillionDecisions.

What do senior leaders say?

Senior leaders from across the health sector are championing the positive impact of NHS knowledge specialists.

Interview with Dr Jonty Heaversedge, Chair of NHS Southwark CCG and Medical Director for Primary Care and Digital Transformation in London.

Dr Jonty Heaversedge

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Media last reviewed: 5 September 2022

Our impact

Health librarians and knowledge specialists ensure that decisions are based upon the best available evidence and encourage knowledge to be captured, shared and re-used.

Take a look at these examples of the work carried out by health librarians and knowledge specialists.

Create your own impact case studies and add to our collection.

Why work with Librarians and Knowledge Specialists?

Every day across the healthcare sector in England more than a million decisions are made that have a profound and lasting impact on people's lives and which influence the quality of healthcare and the cost of services. Librarians and Knowledge Specialists use their expertise to work with healthcare teams to ensure that knowledge and evidence are used effectively to inform these decisions, helping teams to build upon best practice and share know-how, bringing the power for change.

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Use these resources to promote #AMillionDecisions:

Twitter message

Health librarians bring the evidence for #amilliondecisions in #healthcare #NHS

Social card templates

Use social card templates to gather endorsements from your own local health and care leaders. 

Make sure you explain how the card and quotation will be used (e.g. published on websites, social media, used in reports and promotional materials).


Marketing material

Nationally purchased resources

Banners, social media cards, guides, logos, flyers, and campaign posters and artwork, are available for these resources:

  • NHS Knowledge Hub
  • BMJ Best Practice
  • NHS OpenAthens
  • OUP ebooks
  • Royal Marsden Manual and Maudsley Prescribing Guidelines
  • National Core Content databases and ejournal collections

All located on the NHS Knowledge for Healthcare promotional resources FutureNHS workspace.  Register for Future NHS and the login and join the workspace.

Knowledge for Healthcare

Contact the Knowledge for Healthcare team on [email protected] for any of the resources in an accessible format.

Page last reviewed: 5 September 2022